10 reasons why you can't resist using gradients in your designs

Make the background visually appealing

Gradient backgrounds can help users better perceive and understand the design. When the eye perceives changes in tones and light and shade on the screen, it consciously notices specific colors and visual focal points.

Gradients are very useful and attractive visual tools that add to many design projects. Although there are many ways to use gradients, the most popular is still to place images and text on a background with a gradient color.

The following case does just that. Soft colors make it easier for the eye to find the place to be placed, the empty background looks advanced due to gradients, the foreground elements have good readability, and the "find more" at the bottom is easier to be noticed.

2. Create a focal point in the text font

Gradients can be used in the background, and gradients can also be used on foreground elements. If a high-saturation gradient color is superimposed on the font, it can create a quite eye-catching design sense. However, it is worth noting that in the selection of b2b data colors, the contrast must be consciously controlled, so as to ensure readability.

3. Gradient overlay can make plain pictures more colorful

Colors are emotional, and superimposing colors on a picture can impart emotion and mood to the picture. When the gradient color is superimposed on the picture, even if the quality and sense of form of the picture itself are not strong, the blessing of color can also make the whole scene more fashionable.

Gradient colors can strengthen the brand and give a website personality. Bright colors and soft colors have very different effects.

However, considering that the frequency of use of gradients and color overlays is already very high, we must pay attention to adding some unique and individual elements when designing.

4. Guide the line of sight

A good gradient design can play a role in guiding the line of sight. The vast majority of users read information from top to bottom and from left to right. This is what we often call the F-style reading method.

You can enhance this reading habit by using light and dark gradients, such as from the user's reading starting point (logo in the upper left corner or navigation at the top), the color gradually fades to the CTA button at the bottom, and the eye will notice the bright part first , then gradually move to darker areas.