This is because many factors are considered: you must have a good wording designed for the search engine, make technical adjustments to your website to improve its performance, and do daily work to outperform your competitors, complementing this with other channels. marketing . _ What could be done then to achieve more immediate results? Search Engine Marketing According to Statista , Google is the most used search engine, having more than 90% of web traffic until June 2021.
That is why when we talk about paid ads in search engines, we refer to a Google SEM strategy . Search Engine Marketing is a way to reach your Taiwan phone number list generating "online advertising" campaigns for real estate which may appear -in many cases- even before the same organic results on the web. This type of ads works under a Cost per Click (CPC) modality , that is, your money is consumed as people click on your ads. The value usually relates to an auction you enter, which is defined by the platform.
Google Ads runs an auction every time it has an ad space available, whether it's in a search result, on a blog, on a news site, or on another page. Each auction decides which Google Ads ads will show at that time and in that space. Your bid allows you to participate in the auction. Google chart . Our Senior Paid Media Manager , Dulce Katz , explains why this strategy is so beneficial for real estate: “Carrying out digital advertising campaigns on platforms such as Facebook, Google and Display spaces will improve the visibility of your real estate projects by getting specific target people (age, gender, geographical location) who can become potential buyers.