Technology advances faster every day, offering new alternatives that make what seemed impossible a few years ago a reality. Augmented Image Masking reality (commonly called "AR" in English) is no exception: it has evolved a lot in recent years and draws so much attention from the public that it has carved a niche for itself in advertising campaigns . Augmented reality is Image Masking here to stay 6 surprising bells What is augmented reality? Augmented reality is the result of mixing our reality with virtual details from computer programs or processes.
His goal is to turn our reality around, turning it into something completely different (sometimes in fantastic worlds, completely unreal). It is Image Masking a practice normally used for the entertainment of the user, which makes it a perfect instrument for commercial practice. Its popularity is growing, both among brands (which use it more and more to interact with their audiences, uploading games and activities with prizes to applications such as Blippar , specialized in AR). How Image Masking will augmented reality advance? Advertising campaigns in digital media have been uncreative for years and very similar to each other.
However, for some time now, interactive banners or the growth of branded content have given a perspective of innovation Image Masking and creativity to the digital sector (since, in addition, it allows the sector to be mixed with analog channels). And augmented reality obviously fits right into this. It is a perfect ally to promote attractive campaigns that are aimed at a wide Image Masking audience (from babies to adults). The interest in this trend grows and grows, and more and more brands dare to implement it as another communication tool..