Using games to draw distance and using social to open up the situation, the game social application "Knowing Play" has found its own way. The author will analyze the product "Kaiwan" from the aspects of users, product iteration, functional structure, page design and competitive product analysis, and put forward optimization suggestions. 1. Product Overview 1. Experience the environment Product name: can play Product version: V220.127.116.11 Experience environment: Xiaomi 8 MIUI 10.3.5.0 Experience time: 2019.08.24-2019.09.02 2. Product introduction 1) Product name: can play 2) Product Type: Social 3) Product slogan: happy game, happy communication 4) Product logo: 5) Product positioning: Through the common interests of board games such as
Werewolf Killing, Who is Undercover, and mini-games of two-player battles, to meet people's social needs such as meeting new friends. 6) Business model: Profit is achieved by users recharging virtual gold coins in the APP. 3. Current overview On January 29, 2014, version 1.0.1 was officially launched. At first, it was not called "playing", but "who is undercover phone number list online"; to version 5.8.5, it has undergone 104 iterations and updates, and its functions have become more and more the more perfect. As of 2019.8.24, the total number of Android downloads was as high as 33,038,732 (data source: Qimai data). In the past year, the monthly number of independent devices of "Knowing Play" has been increasing; as of July 2019, the number of monthly independent devices reached 22w (data source: iResearch).
Data source: iResearch 4. Iterative Analysis 1) Iterate the path: Here, the historical version records with important function updates in the "playable" part are selected, and the update frequency is basically maintained at a new version every half month. 2) Iterative analysis: Why was "Who is Undercover Online" renamed "Knowing Play"? "Who is Undercover Online", as the name suggests, is an online board game application. However, in the later iterations, the flower delivery system and popularity list of version 2.3, the "recumbent circle" of version 2.4, and the "Nearby People" and "Couples Nest" that were launched later, it can be seen that "playing" has changed. The product strategy has been transformed from a simple game category to a diversified user scenario