Them feel more comfortable: tell them what’s going to happen next and make the value of turning over their information clear in a video featuring a real live human being from your company. This, in turn, creates trust and comfort. What should be covered in a landing page video? If you’re wondering how to get started with a landing page video, there is a simple three-step framework that does the trick: explain why the viewer needs the solution. Explain what the solution is. Explain what happens next if they use the solution (or how the solution works).
Following along with the main idea of easing the concerns of prospects, these three steps quickly communicate the value of your offer and what’s going to happen once that prospect turns over their information. Let’s say, for example, i was creating a landing page video for an “ultimate guide to landing page videos.” below is what my business email list script outline might look like broken up into the three steps. (this is what i would say during each section of the video.) why do i need this solution? “landing page videos have been shown time and time again to radically increase conversions. The problem is, creating landing page videos can be quite difficult and time-consuming without the proper structure.
In fact, many organizations will never include a video on a landing page simply because they don’t know where to start.” what’s the solution you’re providing? “that’s why we’ve created the ‘ultimate guide to landing page videos.’ in this guide, you’ll learn the simple yet effective structure for the video, tips for how to shoot it, how to embed it on your landing page, and more.” what’s going to happen next? “to download the guide, fill out the form on this page. After you hit submit, you’ll be taken to a page where you can download your guide. You’ll also receive a copy in your inbox, just in case you missed the download link or would rather download it later.”