We get tons of emails every day about what our SERP competitors are writing about, and it all comes in a neat email every morning. unroll.me 2. Use SEMrush to find long-tail keyword searches When viewing Google newsletters or alerts, take every article you find and submit it to SEMrush. This is great for competitor analysis and keyword research. While reviewing what our WordPress competitors were writing about, we found these two articles: Better media management with WordPress Real Media Library. We used those articles, as well as every article our team read, and we used SEMrush to do a bit of competitor research. There are several ways to find keyword opportunities from these articles you can search for keyword phrases related to those in the article title. In this case, we searched for “WordPress media library”.
Remember that you are looking fax list for long-tail keyword phrases or searches that contain a string of words instead of just one or two. Advertising Continue reading below Using the related search function in SEMrush, we found the keyword “WordPress digital asset management” along with a few others. keyword found Note: The free version of SEMrush is great for basic research, but if you want to dive even deeper, you may need to sign up for their introductory plan. They offer a seven day money back guarantee, so feel free to sign up, play with it for a week and decide if this is something you want to use long term! Advertising Continue reading below 3. Do manual research Now that you've put together a solid list of long-tail keywords, it's time to see where the best opportunities lie for you.
This whole strategy will only work if we can find real opportunities in the search results to focus a piece of content on. Before diving into the search results, get the Mozbar Google Chrome plugin. This will allow us to see DA, Page Authority (PA), and website links directly from Google search results! You will also need to create a free Moz account. Mozbar Activate Mozbar and run a manual Google search using the long-tail search phrases you found using SEMrush. Advertising Continue reading below Look for searches where the highest search result has a low DA. This is the easiest way to spot a search phrase that is driving high traffic according to SEMrush and that takes over that spot. A website with is generally a great opportunity regardless of your own site's DA. squeeze the page Always remember the intent of the searcher.