When an SEO project goes awry, most of the time it’s not the actual deliverables that are the issue — it’s the way the project was managed.In this article, I’ll provide five SEO project management tips that we’ve found indispensable to client success. You can use these too to help make sure your SEO projects go smoothly. Each contains dozens of steps with time-based to-dos that typically don’t change from client to client. Then we customize the rest.
First, make sure that you are clear on your service offerings and approach, and how you are going to carry out the work. That way, you aren’t reinventing the wheel every time you sign a new client or start a new SEO project. To be clear, I’m not saying Cork Bicycle shop that your deliverables should be cookie cutter for each client or SEO project. But you need to have a framework for how you approach the work.
For example, your project template might include Step 1: kickoff call, Step 2: Research, Step 3: and so on. This is a huge time saver that also ensures tasks don’t get missed.
Pro tip: There will always be some tasks within the scope of an SEO project that are repeatable. Anything that you use again and again, create a template for and/or automate to save time.
For example, we have skeleton templates that we can run to set up various types of SEO projects in our project management software (we use Basecamp).