So-called 'dynamic creations' or 'data-driven Phone Number Database creations' make it possible to link data sources directlya used Audi searcher a display ad for Audi on Marktplaats.nl, or a video advertisement when this person watches a car review on YouTube. Dynamic display creation example Dynamic display creation Phone Number Database example Dynamic video creation example Dynamic video creation example Dynamic video creation example What adjustments in the creations? Within data-driven creations, the possibilities are almost Phone Number Database endless, it is important to make conscious choices in this regard as well. Based on my experience, I recommend an adjustment of the creation based on the data below.
Orientation vs Purchase Phase: Message Phone Number Database orientation phase: largest stock of used cars 2. Separate ad for different locations, languages or target groups: Brand: new young used Audis available every day Model: already Phone Number Database found your ideal Audi A3? 3. A B testing, to optimize the result: showing a white Audi A3 vs a black Audi A3 as image Does the use of data-driven creations actually lead to a Phone Number Database significant improvement in results? This is the key question. For this it is important to be able to measure the impact of the digital branding channels.
Of course, data also offers the Phone Number Database solution for this. Example dynamic DOOH creation Example dynamic DOOH creation 4. Data-driven attribution Measuring is knowing. Of course everyone agrees. However, the way you measure within online marketing often leads to a lot of discussion. This mainly applies to the Phone Number Database attribution of the different marketing channels. Data-driven attribution Data-driven Phone Number Database attribution Conversion attribution has been one of the buzz words of recent years within the digital marketing landscape. Conversion attribution is the attribution of the added value of the various online marketing channels to a conversion such as purchase or lead.