Tujia, Wooden Bird Short-term Rental, Xiaozhu App Competitive

As we all know, the homestay booking app has been integrated into all aspects of modern people's travel life, and the development is booming. There are countless homestay booking platforms in the online short-term rental market, among which Tujia, Muniao and Xiaozhu have become leaders in the short-term rental industry. According to the public data Buy email list of Sotu Research Institute, Tujia is the first, accounting for 40%, followed by Wood Bird Short-term Rental with 28%, Xiaozhu accounting for 18%, and other camps and platforms accounting for 14%.

To sum up, the online short-term rental market has formed a situation of Tujia, Muniao, and Xiaozhu, but what are the differences between these apps? What magic weapon did the three people rely on to occupy half of the country? The author will analyze the three major apps in depth, so that you can have a clearer understanding of them.

1. Product aspects

1. App product slogan and positioning

Homestay booking software is gradually entering people's lives. The above three apps are the leaders in China's online short-term rental market. They were all established during 2011-2012. They started relatively early and updated frequently. After several years of exploration and innovation, they have now been It has developed into a relatively mature short-term rental software.