How many times have you had a question about something and turned to Google for an answer? If you're like most people, you probably do three or four Google searches a day. Chances are you found the solution or product you needed in one of the first three results and stopped looking. This is why getting your website to appear at the top of search engine company employee list results pages (SERPs) is considered so important, and a big part of achieving this goal is through effective search engine optimization, or SEO. abbreviated. SEO is by no means simple, and while it encompasses a lot of things, one of its most talked about topics is keyword placement. Below, we dive into what the latest research says about keyword placement for better search engine visibility. Compose. ly Managed Services Banner Contents Why are keywords important? Page titles Headers Page URLs Metadata Introductory company employee list paragraphs Revitalize your SEO Why are keywords important? Keywords are the specific words and phrases that people enter into Google or another search engine. Common SEO convention states that content that focuses on a particular keyword performs better in the SERPs, which makes it important to include keywords in your writing. Although you don't need to include the exact phrases people search for, you should have similar and relevant terms. When someone searches for "pie recipes," for example, your website may show up in the search results even though you're using "best cherry pie recipes" instead. It is more important to know where to use keywords effectively so that company employee list search engines can spot them and index your site appropriately. There are three reasons why keyword placement in articles is so important: Search engines consider words in certain parts of a web page to be more