The digital world Most small buy email database businesses, such as mom-and-pop stores that supplied their locality, never needed to go digital. In fact, only 64% of small businesses in the United States have their own website, according to the Small Business Administration. The scenario is often worse in other markets. Unfortunately, it's do or die for them now. As George Leith, Chief Client Officer of Vendasta puts it: “If businesses don't adapt to digital now, they risk not surviving the long road ahead. The pandemic is a catalyst for businesses to buy email database go digital. »Reasons for Barriers to E-Commerce Adoption Understanding consumer preferences Even before the pandemic, consumers were increasingly reliant on digital devices to access information. A pre-COVID study by Blue Corona found that 80% of customers will research a business online before visiting it. Similarly, a Stanford University study found that buy email database customers will judge a company's credibility by the design of its website. While a large percentage of potential customers use smartphones to check out products they might buy, in 2018 only 81% of SMB websites were mobile-friendly. Similarly, nearly half of Google searches have local intent, underscoring the need to appear at the top of search results pages.