Facing the long-term pressure of the financial situation and the need for reinvestment, iQIYI and Mango TV successively announced in December that they would adjust the subscription price of members. The official announcement of member price adjustment, adjust the price of diamond member monthly card, quarterly card, and annual card respectively, and provide two-year price guarantee service for original members. At present, many leading video platforms are in a state of loss. In the short term, the strategy of attracting new members at a low price has effectively attracted more people to purchase video membership services, and the growth of membership has achieved obvious results. However, in the current environment where the advertising revenue of video platforms is affected by economic factors and membership revenue has become the largest revenue of video platforms, video platforms need to explore more sustainable investment and revenue models. In the long run, the price increase of members may have an impact on the scale of existing members. In the context of price increases, video platforms still need to continue to explore innovations in profit models to improve content and service quality for the special leads ordinary product managers, and the team leader. The official announcement of member price adjustment, adjust the price of diamond member monthly card, quarterly card, and annual card respectively, and provide two-year price guarantee service for original members. Bilibili officially announced that it will join hands with Sony Music to create a new virtual idol girl group, and invited well-known Japanese artist Rina Shihara as the creative director to officially launch the "Virtual Cinderella Project"; at the same time, it has recently reached an agreement with Taihe Music Group. Strategic cooperation in music copyright, music content joint incubation, etc., will continue to deepen the Chinese music industry in the future and expand the effective growth point of the music field by providing users with more high-quality music works. Facing the long-term pressure of the financial situation and the need for reinvestment, iQIYI and Mango TV successively announced in December that they would adjust the subscription price of members.