Go to the Audiences tab in the Dashboard Reports section and scroll down until you see the Impressions graph. You can use the graph to identify patterns over time, or check the counts to see total activity for the entire time period. facebook page impression While Facebook only includes impressions in downloadable spreadsheets or ad reports, Agorapulse automatically visualizes three types of impressions: Natural impressions , which result from your followers seeing the content you post to industry mailing list page Viral impressions , where Facebook users see your content as a result of friends liking, sharing, or commenting on your posts Paid impressions , which result from Facebook users seeing sponsored content that you're paying to promote Why you should monitor Facebook reach statistics While both impressions and reach provide useful insights, most businesses prioritize the latter.